Do Smartphone Owners Know Who Will Win White House?
As smartphones continue to saturate the phone market, new benefits from their integration will be discovered. One of these new benefits incudes real time high frequency data highlighted in this article by election polling. Although we told you how the stock market is the best polling device, it is interesting to see the divergence in opinions and demographics of smartphone users from nonusers. From this Fox Business article we find that “smartphone owners give him a nearly 20 percentage point lead over rival Mitt Romney. When asked who they would vote for, 49 percent of iPhone/Android owners said they would vote for Obama if the election were held today, while only 31 percent said they would vote for Romney. The study, which polled nearly 800 iPhone and Android smartphone owners, was conducted by Harris Interactive on behalf of Velti, a provider of mobile marketing and advertising technology.
Traditional presidential polls show Romney pulling slightly ahead in the race when Americans are surveyed, regardless of smartphone preference. The study also found a significant education gap between supporters of the candidates. Of iPhone/Android owners with a college degree or higher, 35 percent plan to support Romney, while 56 percent plan to vote for Obama. Among wealthy iPhone/Android owners (those with a household income of $75,000 a year or greater), 39 percent plan to vote for Romney while Obama maintains a 10 percent point lead, with 49 percent of that population planning to re-elect…”
Source - Fox Business