Can Creativity be Automated?
Computers are capable of a lot of things from doing vast amounts of calculations to posting photos of your lunch on Instagram. Moreover, they can be utilized as an excellent research tool for writing reports and articles for a newspaper. Now, they can be used to actually write said article themselves. That’s right, computers can, and do, write automatically generated articles. Some of them you have probably already seen on websites like TheStreet.com where they print out a somewhat robotic sounding list of the price action of popular companies. Of course the technology is still in its infant stage but imagine if one day the majority of content in the NYT is written by computers. I doubt that will happen but I could see cheaper versions of this software being sold to small business owners to help automate the writing of customer service reports, responses, statements, a whole other variety of uses. Tech Review continues, “In 2004, New Zealander Ben Novak was just a guy with a couple of guitars and distant dreams of becoming a pop star. A year later one of Novak's songs, Turn Your Car Around, had invaded Europe's radio stations, becoming a top-10 hit.
Novak had to beat long odds to get discovered. The process record labels use to find new talent—A&R, for "artists and repertoire"—is fickle and hard to explain; it rarely admits unknowns like him. So Novak got into the music business through a back door that had been opened not by a human, but by an algorithm tasked with finding hit songs. It's widely accepted that creativity can't be copied by machines. Reinforcing these assumptions are hundreds of books and studies that have attempted to explain creativity as the product of mysterious processes within the right side of the human brain. Creativity, the thinking has been, proves just how different people are from CPUs. But now we're learning that for some creative work, that simply isn't true. Complex algorithms are moving into creative fields—even those as nebulous as music A&R—and proving that in some of these pursuits, humans can be displaced. The algorithm that kindled Novak's music career belongs to Music X-Ray, whose founder, Mike McCready, has spent the last 10 years developing technology to detect musical hooks that are destined for the charts. When Novak submitted a song to McCready's engine through the Web, it was graded on a par with classic hits such as I've Got a Feeling by the Eagles and Steppenwolf's Born to Be Wild…”
Source - Technology Review