Tech Knowledge Gap Hinders Mobile Marketers
In today's world, people are leaving their old, hefty, lumbering laptops behind. The Macbook Air is so big and heavy, so cumbersome to travel with, that business people are leaving them behind and relying on their iPad and iPhone for all their emails, presentations, sales pitches, and other communication. In this study, more than one third of the businesses surveyed said they had plans to begin a mobile marketing campaign in the next year. The big roadblock for these companies though, is a strong partnership with an IT company. It is incredibly important to develop that relationship.
Source - Fox News