As the small business engine continues to adapt to the new technology that is growing every day, we are seeing more and more small businesses try to incorporate mobile devices into their marketing strategy. However, that is often more challenging than it seems. If you're a small business, read this article, and then stay ahead of the curve by reading our feature story (http://www.exabyzness.com/sales-and-marketing/tech-knowledge-gap-hinders-mobile-marketers/) about working with an IT department, then go out and implement a solid mobile marketing strategy.