Small businesses have a lot to consider when it comes to marketing: money, time, more money. So much, in fact, that they may choose to overlook a tactic that has been around for quite some time now: Event Marketing.

Normally, when the idea presents itself, a small business owner will dismiss it. An event costs money; money that you may not have. It may be time to adopt the age-old mantra, “you have to spend money, to make money.” Events are fun. They’re personable. They put not only a face, but a personality, to the company name. Now, there is no need for ball gowns, martinis, and hors d’oeuvres. This is, after all, a small business. Utilize what you already have, and you may be surprised at just how cheap and easy a marketing event can be.

First things first: your VIPs. Those clients that have helped shape your business from the get-go. They had faith that your company would amount to something great. A VIP event is a perfect way to say “thank you”. It could be something as simple as having them come into the office to meet the team for a company lunch, or something away from the office like a sit-down dinner at a local restaurant. Being acknowledged makes everyone feel good, and you can be certain that your VIPs are going to tell their friends, family, and followers on Facebook about the event.

Another cheap and valuable marketing event is inviting people to learn something new. For example, a small plumbing business could have a “How to Fix That Pesky Drain” tutorial; a cupcake business could teach their guests how to make the perfect ganache filling. By teaching your customers (and potential customers) a new skill like tightening up that sink pipe, you’re raising your chances tenfold for getting called for a larger and much more profitable problem or service.

Finally, if face-to-face just simply can’t be done: go viral. Live stream a tutorial. Have a Q&A. The possibilities are endless. Event marketing is a great small business tool, doesn’t cost a lot, and can be a lot of fun for you, your employees, and your target market.