E-mail marketing is a great ways to send emails about your small business to your list of subscribers. This way you are engaging with your customers and trying to expand with other potential customers. Email marketing is beneficial for your small business. Did you know that some email marketing practices can be illegal?

Opt-Out Refusals is when a recipient decides to unsubscribe to the email and that request is ignored. The consequences are that once a recipient opts out, the sender must comply within 30 days. If the request is ignored you can be fines up to $16,000 per email after the violation is confirmed.  

Unsolicited Emails is when you purchase or maybe found a program that gives you a list of emails. You don’t know any of these emails they are just a random list. This email is to target anyone and the idea behind this is every thousand on a large enough recipient list buys a product, then the dollars will come rolling in. This is consider SPAM.

The Federal Trade Commission, private companies and organizations around the world are working to stop such spam. The consequences can include: 

• Loss of your account with your Internet service provider
• The addition of your small business's name to a list of consumer-protection spam-block lists
• Potential fines levied by the FTC

Email marketing is a great way to potentially increase sales as long as you do it the ethical way. To find out more about these laws click this link. http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business