During times of company or business crisis, it is tempting to retreat behind closed doors, focus on the problems, and become unavailable for those that are looking for answers. Especially when we don't have answers yet. Too many people do this when they don't want to look like things are out of control, or when  they don't want to face criticism. 

However, being present, being honest, and letting people air out their concerns does a great deal to build confidence in you and your organization as your go through a downturn. Being available frequiently, letting people ask whatever they want, giving straight answers, and letting people see your hard work will go a long way in quelling doubts about your ability to lead your organization. 

The other side of that though, is that you can't be disingenuous at all. A leader that is unavailable and seems to be dishonest will give your clients and employees great reason to doubt not only your ability, but also your character. Leading is a front-line job, not a behind the scenes job. Embrace it, or somebody else will.